Full Stack Marketing

A full stack marketer is the epitome of being a “Jack of all trades, master of none”. Just as someone who graduates from med school can’t expect to become a brain surgeon, podiatrist, opthamologist, and proctologist, the digital marketing universe is so extensive and complex that no human can possibly master each area well enough to honestly declare themselves a specialist in more than one area.

Here’s a list of the specialty areas involved in marketing.

  • Writing/storytelling
  • Blogging
  • Research
  • Social media
  • Public relations
  • Data gathering/management (A/B testing, etc)
  • Analytics
  • Landing page optimization
  • CTA optimization
  • Growth hacking
  • Design/user experience
  • Branding/positioning
  • Copywriting
  • Customer support/success
  • HTML (mainly for WordPress)
  • Funnel marketing
  • Content marketing
  • Video marketing
  • Email marketing
  • Mobile marketing (app store, etc)
  • Paid marketing (PPC, etc)

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