Full Stack Marketing
A full stack marketer is the epitome of being a “Jack of all trades, master of none”. Just as someone who graduates from med school can’t expect to become a brain surgeon, podiatrist, opthamologist, and proctologist, the digital marketing universe is so extensive and complex that no human can possibly master each area well enough to honestly declare themselves a specialist in more than one area.
Here’s a list of the specialty areas involved in marketing.
- Writing/storytelling
- Blogging
- Research
- Social media
- Public relations
- Data gathering/management (A/B testing, etc)
- Analytics
- Landing page optimization
- CTA optimization
- Growth hacking
- Design/user experience
- Branding/positioning
- Copywriting
- Customer support/success
- HTML (mainly for WordPress)
- Funnel marketing
- Content marketing
- Video marketing
- Email marketing
- Mobile marketing (app store, etc)
- Paid marketing (PPC, etc)